Verifone and Fexco are Elevating the Customer Experience with Dynamic Currency Conversion
Every day, millions of international shoppers face uncertainty at checkout: What exchange rate will I get? What will I actually pay?
For Verifone, solving that moment of friction became a strategic priority.
Tim Aden, who manages Strategic Partnerships for Verifone, shares insights into the highly successful collaboration between Verifone and Fexco, which has spanned more than ten years.
The partnership brings together Fexco’s Dynamic Currency Conversion (DCC) expertise and Verifone’s world-class card-present payment solutions to deliver a seamless and integrated customer payment experience.
The Power of a Strategic Partnership
Verifone has a strong presence across key sectors including retail, quick-service restaurants (QSR), and food and beverage – industries that regularly serve high volumes of international customers.
In these environments, cross-border payments can often create friction at the point of sale, with customers uncertain about exchange rates, final transaction values, and the amount that will ultimately appear on their bank statement.
This lack of clarity can lead to hesitation and a stressful checkout experience. For businesses serving international customers, the value of DCC has therefore become undeniable.
“Those are areas where DCC is a no-brainer. It’s table stakes for a lot of retailers.”
While Verifone is a global leader in payment infrastructure, the company recognised the value of partnering with a specialist that has deep expertise and a long-standing track record in the DCC space.
Rather than developing the capability independently, Verifone chose to collaborate with Fexco, a pioneer and global leader in DCC, to bring proven expertise and innovation into its payment ecosystem.
As Aden notes:
“In the case of DCC, it just made sense to partner with a leader like Fexco.”
Dynamic Currency Conversion: Benefiting Merchants and Shoppers
Dynamic Currency Conversion is a payment solution that offers international customers the choice to pay in their preferred currency at the point of sale, with full transparency on FX rates and margins.
For Merchants: Value-Added Payments and New Revenue Streams
For merchants, DCC provides an opportunity to unlock incremental revenue on eligible transactions through a guaranteed commission share, while also enhancing the overall customer experience.
Importantly, the solution can be integrated with minimal operational complexity, allowing merchants to enhance their payment offering without overhauling their existing infrastructure.
In fact, 82% of merchants offering DCC report an average sales uplift of 11%.*
For Customers: Clarity, Confidence and Control at Checkout
For international customers, DCC eliminates much of the uncertainty surrounding international payments and foreign exchange.
When presented with the DCC option on the payment terminal, customers can see the transaction amount in their own currency before deciding how they would like to pay.
“It gives them the comfort of knowing, ‘When I make this transaction, I don’t have to guess what’s going to be on my statement.’”
This transparency creates a frictionless, personalised and positive checkout experience, with 80% of customers believing that businesses offering DCC provide better value.*
From Seamless Integration to Go-Live in Three to Four Months
A key factor in the partnership’s success is the integration of Fexco’s DCC solution into Verifone’s payment application. The process is designed to feel completely natural for the shopper.
When an eligible international card is tapped or inserted, the terminal displays an additional screen offering the customer a choice of currencies.
It does not disrupt the transaction flow but instead adds a valuable layer of service, ensuring a frictionless and intuitive process for both the cashier and the customer.
While introducing new technology can often be a daunting prospect for merchants, Verifone and Fexco have made implementation straightforward and efficient.
“From the initial conversation to getting the product live, including pilots and testing, we’ve seen that happen in as little as three or four months.”
This rapid turnaround is possible because the solution is designed to require minimal operational effort. Merchants can integrate it without overhauling their existing payment infrastructure, making adoption simple and practical.
The combination of an improved customer experience, an additional revenue stream, and minimal operational complexity has driven strong interest among merchants.
An Innovative Partnership for the Future
By combining Verifone’s global payment network with Fexco’s specialised expertise in Dynamic Currency Conversion, the two companies have created a solution that delivers commercial value for merchants while improving the payment experience for their customers.
Aden concludes:
“It’s one of those situations where everyone wins, and I think it’s a great example of innovation that really does drive value for merchants.
It’s also a testament to the good work that Verifone and Fexco have done together to bring this solution to market.”
*Market research conducted by Qualtrics on behalf of Fexco. The research included a sample of 1,000 respondents across seven countries: Ireland, France, Germany, the UK, Canada, Brazil and Mexico.
